This is the name of a popular chain of stationary and office supply store in Germany. I'm not sure what it says about German consumers, but it occurred to me, as we were sitting on a bench in the mall opposite this store having a short rest on Saturday morning that the store's name is supposed to bring "McDonalds" to mind...although why this would be a good idea for a stationary store I'm not sure--it probably goes along with a tendency in Germany (and elsewhere I suspect) to use English in slightly non-idiomatic or nonsensical ways in advertising. I have to say I"m nt a fan of McPaper--too many crappy nicknacks and not enough classy moleskine-esque notebooks for my liking...
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